A year and a half since opening at Place du Commerce in Nuns’ Island, business is thriving at Yeh! Frozen Yogurt and Café (www.yehyogurt.com).

Yeh! stores boast a self-serve format offering over 60 revolving flavours of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” funky pink environment. Yeh! is more than just frozen yogurt (froyo). In Nuns’ Island, for instance, you can purchase healthy shakes, sweet crepes, and “waffle-iron grilled cheese”. Yeh! continues to expand across Canada and around the world. Internationally, six stores have opened in China, and two Lebanon locations are now operating.

Clarence Chui is the owner of the Nuns’ Island franchise. “We have become the place to go in Nuns’ Island for people of all ages,” he says of the 600 square foot location, in a prominent strip mall in the center of town. “There is no other dessert spot with our variety. Customers enjoy the experience and they keep coming back.”

Mr. Chui says that the catering side of the business is doing well. Corporate entities are making large orders. Customers are also calling for office and birthday parties, engagement parties, weddings, sweet sixteens and bar mitzvahs.

Mr. Chui said he first got the idea of going into this kind of business when he travelled to California in 2009. “I liked the concept of self-serve frozen yogurt and in the back of my mind thought that one day I would open up a place like this in Montreal. When I heard about Yeh! Yogurt I followed their progress and eventually decided to purchase a franchise. I could not be happier with that decision.” Yeh! Yogurt and Café is located at 38 Place du Commerce. Opening hours are 11:30 a.m. to 8:30 p.m. Sunday to Thursday and 11:30 a.m. to 9 p.m., Fridays and Saturdays. For more information call 514-767-5500 or go to www.yehyogurt.com

MONTREAL, SEPTEMBER 21, 2015-Yeh! Frozen Yogurt and Café (www.yehyogurt.com) continues to expand.

Internationally, six stores have opened in China, with a total of 300 planned within the next three years. Two Lebanon locations are now operating, with more planned. There will be Yeh! openings in Peru and discussions are ongoing with potential franchisees in the United Arab Emirates and South America.

Yeh! has made its debut in Western Canada, with a store in the West Edmonton Mall. Two more will open in the Alberta capital while the company is scouting locations for Vancouver.

There is a proposed November opening for the first Yeh! in Newfoundland, at the Avalon Mall. That adds to its existing presence in the Maritimes, where stores are situated in Nova Scotia and New Brunswick. In Ontario, a new Yeh! opened over the summer in Wasaga Beach while in the Montreal area the first St. Léonard location will open at Place Viau in October. A partnership with Walmart stores is proceeding, with Yeh! Express outlets in a Halifax locale and Ste. Dorothée in Laval.

With this expansion, Yeh is also in the process of reviewing the performance of some of its stores. As part of this review, some locations will close and new franchise locations will open. This week a new franchisee for the Montreal area was signed.

Yeh! stores boast a self-serve format offering over 60 revolving flavours of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” funky pink environment.

Twin brothers Jon and Marvin Gurman, who own the company, emphasize that their unique business model recognizes the importance of multicultural expression. “We allow each store owner to add a flavour of their own culture to their menu and store environment,” notes Jon.

Adds Marvin: “We are always open to experiment with different menu offerings that appeal to each store’s unique market.”

More Than Just Yogurt

Yeh! is more than just frozen yogurt (froyo). At most locations you can purchase healthy shakes, both sweet and savory crepes, premium coffee, iced coffee and waffle cones or bowls. Yeh! is continuing to evolve its menu, with “waffle-iron grilled cheese.” This unique grilling process caramelizes the butter and creates a mouth-watering grilled cheese experience. Soups are also available at select locations. The Nutella menu has been expanded to include Nutella-Banana or Nutella- Peanut Butter sandwiches! Froyo shakes can be boosted with a muscle builder, an energy boost or a detox.

Official Caterer

PMG (Plaza Management Group), a popular Montreal caterer which manages 17 banquet halls, is the official caterer of Yeh!. The objective is to expand Yeh`s reach with a new approach to private catering services for large or small social or corporate functions.

New Distribution Channels Planned

With a proven track record in the fashion and licensing trade via their company Jcorp (www.jcorp.ca), the brothers are in the midst of developing a new strategic direction for Yeh! by exploring new exciting distribution channels. A new take-out service with Just Eat (JUSTEAT.ca) has been launched. Montreal stores currently participating in this program include: Mont-Royal (920 Mont-Royal Est), Sherbrooke (5037 Sherbrooke Ouest) and Quartier des Spectacles (5 Ste-Catherine Est), with NDG (5554 Monkland) expected to be added soon. A Toronto locale (652 Spadina) is also included. Menu offerings may vary by location to include frozen yogurt, shakes, grilled cheese, crepes and soups.

Partnerships

Because of existing licensing agreements established with JCorp, Yeh! has been able to develop partnerships with Nickelodeon (Spongebob), MGA Entertainment (BRATZ) and Mattel.

Branding Campaigns

Yeh! has engaged in a number of successful branding campaigns and partnerships, working with the likes of VMA Music Award winners, popular American girl group Fifth Harmony, the stars of the hit Canadian teen drama series The Next Step and the racers from Red Bull Crashed Ice while showcasing pink branded luxury cars and taxis. An official mascot, Yehlo! has also been introduced and Yeh! is the official yogurt at Cinemas Guzzo movie theatres in Quebec. A special edition white Ferrari, complete with a spokesmodel is the latest in a fleet of cars representing the brand which already includes a pink Porsche and a pink Lamborghini.

“You go, you get! is our motto,” the brothers state. “It is more than just a brand; it is a lifestyle concept that leads to realizing your full human potential. We want people to empower themselves to reach their goals and make a difference in the world. We want to paint the world pink!”

Franchise information is available by contacting Rosemarie Mavrokefalos at
514-384-3872 or by emailing franchise@yehyogurt.com.

Contact:

Rosemarie Mavrokefalos
VP
Yeh! Frozen Yogurt & Café
514-384-3872 #301

Check out the latest article sharing the exciting news about how Yeh! Is going GLOBAL. With an expansion into China, the Middle East and South America, find out how Yeh! Is ”Painting The World PINK!”.

Click here for the full article from the Montreal Gazette-National Post Oct 22, 2014

A mere six years after the first Yeh! Frozen Yogurt and Café (www.yehyogurt.com) opened its doors in Montreal, the chain has grown to more than 30 locations in North America, and has gone international, while also introducing an expanded menu.

Twin brothers Jon and Marvin Gurman, the owners of Yeh! Frozen Yogurt and Café, have announced that three stores will soon open in Beirut, Lebanon with 150 locations to open in China over the next three years. They are also in negotiations to debut elsewhere in the Middle East, Europe, South America and Africa. With a proven track record in the fashion and licensing trade via their company Jcorp (www.jcorp.ca), the brothers are staying tuned to the newest trends and as a result they will soon announce a new restaurant concept as an addition to their portfolio.

Yeh! stores boast a self-serve format offering over 60 revolving flavours of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” funky pink setting –pink being the official colour of Yeh!

Yeh! is more than just yogurt. At most locations you can purchase healthy shakes, both sweet and savory crepes, premium coffee, iced coffee and waffle cones or bowls. Yeh! is continuing to evolve its menu with the guidance of its very own personal chef and by the fall grilled cheese sandwiches and soups will be added to the menu. There is also a new focus on building their catering services.

After establishing a presence at the prestigious Bell Centre in Montreal last fall, the Yeh! brand has now begun surfacing at different Walmart locations and at Cinémas Guzzo theatres in Quebec.

Yeh! has engaged in a number of successful branding campaigns, working with the likes of VMA Music Award winners and popular American girl group Fifth Harmony, the stars of the hit Canadian teen drama series The Next Step while while showcasing pink branded luxury cars and taxis. An official mascot, Yehlo!, has also been introduced.

With a combination of both corporate owned and franchised stores, present-day locations are in various parts of Canada and the US, including Quebec, Ontario, New Brunswick, Nova Scotia, New York and Massachusetts. The corporate office is fielding many calls from individuals and companies wishing to open franchises.

“You go, you get!” is our motto, the brothers state. “It is more than just a brand; it is a lifestyle concept that leads to realizing your full human potential. We want people to empower themselves to reach their goals and make a difference in the world. We want to paint the world pink!”

Contact:

Jack Wiltzer
President
Yeh! Yogurt
514-384-3872

The Montreal-based Yeh! Frozen Yogurt and Café (www.yehyogurt.com) chain continues to grow.
Twin brothers Jon and Marvin Gurman invested in the original Montreal Yeh! location in Montreal in 2008, began a slow expansion and subsequently became the sole owners in December 2012. Yeh! stores boast a self-serve format offering over 50 revolving flavors of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” setting.

With a combination of both corporate owned and franchised stores, there are presently 13 locations in various parts of Canada, including Quebec, Ontario, New Brunswick and Nova Scotia. That number stands to more than double in 2014. After establishing a presence at the prestigious Bell Centre in Montreal last fall, the Yeh! brand will soon be surfacing at different Walmart locations under the Goyogo banner and at Cinémas Guzzo theatres in Quebec as Yeh! Express.

Yeh! locations

In Greater Montreal there are presently nine locations, with at last eight more set to debut in 2014. This will include locales such as Quartier Dix-30 on the South Shore, trendy Mount Royal Boulevard in the heart of the Plateau and Place Vertu in St. Laurent. Four Goyogos will open at Walmart locations. Last October, Yeh! made its debut at the Bell Centre in Montreal with a sponsorship agreement and the availability of products at some concessions and via food hawkers in the stands.

Elsewhere in Quebec, Yeh! locales will surface in Ste. Foy, Quebec City and Chicoutimi. There is presently one store in Toronto, with a new one set to open on Spadina Avenue; two in New Brunswick (St. John and Fredericton),with a new one set for Shediac as part of an unprecedented partnership with Second Cup; and one in Nova Scotia (Halifax), with four more set for that province, including one Walmart and another in Newfoundland.

Yeh! is more than just yogurt. At most locations you can purchase healthy shakes, both sweet and savory crepes, premium coffee, iced coffee and waffle cones or bowls. Yeh! will continue to evolve its menu with the guidance of its very own personal chef.
“You go, you get!” is our motto, the brothers state. “It is more than just a brand; it is a life concept that leads to realizing your full human potential. We want people to empower themselves to reach their goals and make a difference in the world.”

Contact:

Mark Segall
General Manager Franchising & Real Estate Development
msegall@yehyogurt.com
(514) 887-2077

What’s better than our famous froyo and crepes? Nothing really, unless you’re a coffee lover, of course!
Our coffee program is coming soon.
Enjoy a variety of delicious hot beverages such as espressos, hot chocolate, macchiatos, cappucinos, lattes, mochas and just plain regular coffee!

In a rush and don’t have the time to sit back, relax and enjoy our comfortable Yeh! atmosphere?
Don’t worry, we’ve got brand new take out cups for you to go out and about your daily lives all while enjoying Yeh! coffee.